The Rubens Crayola line, started in 1903, was directly targeted at artists and designed to compete with the Raphael brand of crayons from Europe.
Some of these boxes were targeted for artists and contained crayons with no wrappers, while others had a color number printed on the wrapper that corresponded to a number on a list of color names printed inside the box lid, but some boxes contained crayons with their color names printed on their wrappers. The product line offered crayon boxes containing 6, 7, 8, 12, 14, 16, 18, 24, 28, or 30 different color crayons. By 1905, the line had expanded to offering 18 different-sized crayon boxes with five different-sized crayons, only two of which survive today-the "standard size" (a standard sized Crayola crayon is 3 + 5⁄ 8 in × 5⁄ 16 in (92.1 mm × 7.9 mm)) and the "large size" (large sized Crayola crayons are 4 in × 7⁄ 16 in (102 mm × 11 mm)).
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Crayola introduced its crayons not with one box, but with a full product line. It comes from craie (French for "chalk") and ola for "oleaginous" or "oily." The suffix "-ola" was also popular in commercial use at the time, lending itself to products such as granola (1886), pianola (1901), Victrola (1905), Shinola (1907), and Mazola (1911). The Crayola name was coined by Alice Binney who was a former schoolteacher. Then Edwin Binney, working with his wife, Alice Stead Binney, developed his own famous product line of wax crayons beginning on June 10, 1903, which it sold under the brand name Crayola. Initially formed as a partnership, Binney & Smith incorporated in 1902, and in that year Binney & Smith developed and introduced the Staonal marking crayon. Binney's experimentation with industrial materials, including slate waste, cement, and talc, led to the invention of the first dustless white chalk, for which the company won a gold medal at the 1904 St. Also in 1900, the company added production of slate school pencils. Binney & Smith's new process of creating inexpensive black colorants was entered into the chemistry industries competition at the 1900 Paris Exposition under the title "carbon gas blacks, lamp or oil blacks, 'Peerless' black" and earned the company a gold medal award in chemical and pharmaceutical arts. Initial products were colorants for industrial use, including red iron oxide pigments used in barn paint and carbon black chemicals used for making tires black and extending their useful lifespan. The company was founded as Binney & Smith Company by cousins Edwin Binney and Charles Harold Smith in New York City in 1885. Ĭrayola's founders Edwin Binney (left) and C. consumer households, and says its products are marketed and sold in over 80 countries.
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Ĭrayola also produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes.Ĭrayola, LLC claims the Crayola brand has 99% name recognition in U.S.
Most Crayola crayons are manufactured in the United States. All Crayola-branded products are marketed as nontoxic and safe for use by children. Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. It is known for its brand Crayola and best known for its crayons. Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing company, specializing in art supplies.
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